The Very Dark Art …. Of SEO

“Thou must be Found for success to come thine way!” Goes the cry. “Thou must have traffic and, verily, it needs must be organic and regular!”
Yes, I know that last part sounds like a diet tip but I didn’t invent the terminology.
This Writer’s Journey.
I have pretty much followed three primary Rules in my journey to date;
  1. The Rule of Pocket; or what said pocket contained at the time, what I could afford. I started with what was free and what I could do myself.
  2. The Rule of Discovery; I researched as extensively as I have for my books. I read blog articles, professional circulars, investigated my competitors.
  3. The Rule of Adaptation; I tried everything and altered anything that didn’t seem to work. I improvised often as necessitated by the First Rule, but I put in the work.
That is the secret, by the way. There is no magical formula, only a lot of work which is tedious and feels deeply unrewarding at the time. It is hard and mind numbing work a lot of the time but, once it’s done, some of it is fairly self sustaining.
Let me lay it out, one step at a time, showing the mistakes I made and lessons I learned along the way;
  1. Social Media. Obviously you need a way to communicate with fans and peers, to get known, as it were. Now, of course, the majority of people you will find, initially, are fellow struggling artists but relax. I set up my Facebook Pages, first for my Author persona and then for my books. Twitter, Instagram, Pinterest, YouTube, etc. are the go-to basics you need.
  2. Web Brand Presence. I began on wix.com with their free package and built my website myself. My first attempt was…well, a website. It had everything a website needed except presence which we’ll get to later. My website, for which I have now purchased domains on GoDaddy.com , has seen four complete re-designs and numerous less comprehensive tweaks in order to reach its current form. It is not a masterpiece but you can check out the url at the end to see what I mean.
  3. Product Presence. My wise friend, Syl Sebastian, calls this “the cine” of your art; the overriding theme. Others call it the brand. You can look at a cover, a web page, a piece of artwork and know that it belongs to a certain brand. You see a red soda can with a certain logo and can make an educated guess to what is inside of it. Your writing embodies your style, right? So too must everything you produce. Decide on a style and keep it. The last major re-design of The Chronicles of Enoch took place for that very reason.
  4. Regular ‘Customer’ Interaction. You need a blog. You need to maintain an online presence. Retweet writer’s lifts, comment on content you like but do it daily. You need one to two blog posts a day, every day. You need to keep engagement and listen to those you engage with; you’d be surprised how far a good listen goes, it makes people feel important . I recommend a good Social Media Management tool here. I use Crowdfire currently but am shopping for alternatives.
  5. Ways to Monitor and Influence Traffic. Here is where owning your domain comes in handy. You can use things such as Google Search Console and Analytics when you own your domain. You can see who visits, from where, and when and tailor your posts and interactions accordingly. Use your Social Media Manager to queue posts for peak times, cater to your audience demographics, etc.
  6. Devotion of Time and Attention. As I have said, time is your most vital resource and largest investment. You must post to your blog, interact on social media, encourage people to interact with you, every single day. There are days – I know all about these – when you don’t feel like it or inspiration appears to desert you. You know a trick I learned? I wrote about that! Nobody is going to do it if you don’t. Making sure you give the time is the surest measure of how badly you want this.
Sisyphus Had it Easy
Our friend, the Titan punished with the interminable bolder-pushing task at least had no need to adapt, to learn; he simply has to repeat or stop.
In part it’s like that for us but not always.
Let me take you through my journey in more detail, warts and all;
1. I put together and edited the then known as “Alexander Collections” from old short stories, book idea fragments, and poetry. I designed my own covers when I disliked Amazon and CreateSpace’s templates and fought every self-publisher’s hardest battle; the formatting war! It took me many hours, filled with horrible expletives, to make my manuscript files work for my chosen paperback format. My wife found these times hilarious.
2. I added an Author Page to my Facebook account. This advertising took a lot of trial and error; which groups liked and accepted what, what I could post and when. You have been There, you know the pain. I spent a lot of time in Facebook Jail and became frustrated with low engagement, with negative comments. My first efforts were, of course, fragmentary and needed a bit of work.
3. Used Wix.com to create and design my rather generic author webpage. Used my half decent graphic design skills to make it look somewhat professional. This was before I realised that my website is my public face as an author, the first thing most potential readers will see. Still, I was proud of it and excited so I shared the url extensively and added to the content and blog often. I created my Twitter and Instagram for sharing too.
4. Over the course of two weeks, I wrote five novellas and designed covers for them. I uploaded each to Amazon and decided upon a rebrand; retroactively editing the Collection stories to fit the expanded narrative universe I saw emerging. This was, perhaps my first big mistake. I was a new father of twins and they, combined with work, took up a lot of my time, obviously and as it should be. I tended to rush my writing responsibilities. I heavily advertised these works and, I am ashamed to admit, they were riddled with errors of grammar and spelling. I have since pulled them from Amazon but copies were purchased. That stigma will remain.
5. I launched my YouTube Channel and devoted an hour each Sunday to my video blog. This turned out to a good decision. My poor decision was not being able to maintain that commitment. You see, there lies the greatest danger we will face; commitment. We can take on too much, promise too much, and come up with great ideas we utterly fail to deliver on. Our excitement and passion needs to be restrained at times. You’re trying to build a reputation in a very competitive market.
6. I became rather active on Facebook and was often sought out for advice (my channel was quite popular). One such advice seeker was my friend Joe. Together, to cut a long story short, we came up with what was to become the force that dominates my life; The Chronicles of Enoch. Joe has since handed to torch entire to me as he had other priorities and projects he wants to work on. I decided, as I started work on The Chronicles and, with sterling advice from Syl, to use my creative surge to start from scratch.
7. It started with an extensive redesign of the website and ended with the purchase of the chroniclesofenoch.com domain. I decided to build, from the ground up, a new website, Facebook Page, everything for The Chronicles and, with much experimentation, cement a definite “cine” or brand. The artworks I first created we’re, in all honesty, amateurish and awful but I persevered and I realised that there was a clear and obviously persistent style throughout them all. I had to find a way to make people say “Oh! That’s definitely CoE, that is!”…So I fiddled, tried, and mucked about until I found it and translated that style; one that matched that of the writing too, into a consistent image. I made the site mobile friendly too…that’s important.
8. I brought my WordPress, Medium, and Pinterest back to life. I experimented with Metatags and Keywords, I learned how to embed them in my site and so began the Golden Age, I thought…
9. Facebook, it turned out, had other ideas. I detail the struggle in other articles but, in essence, Zuckerberg and I had a falling out and decided to go our separate ways. Take this as the most valuable lesson I am going to reach today; perseverance.
You see, before that…difficulty…I was getting traffic of 50-100 visitors a day to my website and blog, things were taking off but 75% of that traffic came from a source that was, abruptly, cut off.
I had a choice, surrender or adapt. I chose the latter and am gone from Facebook, probably forever. Instead of surrendering, I found other ways, other sources and social media.
That is the lesson; it doesn’t matter of you get panned by a bad review; learn, adapt, move on. Come up against an insurmountable barrier; be as the river and patiently find a way. Never. Ever. Give. Up.
This is your dream and only you can take it away.
So, What Does That Mean?
You have my experiences, my mistakes, my challenges, and my lessons learned. You may have found hints in there but you need, I think, a boiled down and well-presented version to tie it all together, right?
Your wish is my command;
  1. Decide your “cine” or brand early. As you write look at your themes, research any ‘competitors’ and work on the look you want. If you have that talent, look at creating a consistent look in your Social Media presence. You only get one chance to make a first impression.
  2. You’re going to need; Twitter, Instagram, Tumbl (you’d be surprised), Reddit, Pinterest and maybe Wattpad. Look at what you’re going to use each for. I use Twitter for chat and networking (I have a few famous ‘friend’s even), Pintrest for covers and art, Tumbl and Reddit for sharing blog posts, Wattpad for posting excerpts. I duplicate my blog in WordPress and Medium.
  3. You need a website. There are a lot of free hosting services out there but I like Wix. I went for their cheapest hosting package and bought my domain myself. They use a visual ‘drag and drop’ interface which is great for those of us that don’t code. I designed my own but you can find people on Fiverr for that.
  4. You need to learn SEO and web marketing. Search ‘Chronicles of Enoch’s on Google and most of the results will be mine. Add your url on everything you use. Smashwords is a great alternative to Amazon and gets you lots of exposure. I could produce an SEO or web marketing guide but there are already dozens out there. Use your Google, read them all and filter out the bits that don’t fit your needs, time, or budget.
  5. Having decided your look and brand, you can work on keywords. Wix helps you a lot with SEO and Metatags. I followed their SEO Wizard and recommend any of you that decide to use them do that same. Key words determine what kinds of search your page is found under. Metatags hide these inside the code of your website so when Google and the others “crawl” your code, they index these search terms against it.
  6. Google AdWords. You set a budget, create your ad and pay only for clicks. If it gets too expensive (download the app to monitor that) you’re not tied to a commitment so pay off and disable your ad. I reasoned it like this; if Google stands to make money from your website getting clicks, they’re going to help that happen, right?
  7. Blog every day. Use your book title and name (or pen name) as a hastag and include these in every post. I even use those popular inspirational memes as a vehicle. I share it using Crowdfire on Twitter and Instagram with my hastags hidden in the ones it came with. It gets shared and so do my tags = free advertising.
  8. Find your niche. Your book is probably going to fall inside a certain genre (top tip: do NOT make it fit a genre or to a genre that sells, that’ll hurt you long term). You need to allow the same and appropriate voice fill your posts. Post topics your audience will like. Research and find your niche. I have taken the role of ‘O Great Writing Guru and Know-it-all’ because it appears to suit both me and my style. When my YouTube vlog comes back, it’ll be purely about writing.
  9. Work hard. Learn. Adapt. Most importantly; Do. Not. Give. Up..
Conclusion
It is almost impossible to produce an absolute ‘one size fits all’ guide, as I have discovered. I have read dozens and find lots that does not suit my style, my audience, my pocket, or fit into my available time.
I tried to do everything and produced inferior results. I got myself banned from Facebook for not fragmenting my posts and content well enough. I had to pull 9 books down after trying to push too hard, too fast.
I’ve learned a lot of lessons the hard way and wasted time, work and, ultimately, my hard-won reputation on it. I’ve had to evaluate and rebuild.
Perhaps by reading this article, you can save yourself some trouble and avoid the biggest ones.
Resources.

How The Truth Became Unfashionable

 propaganda
We live in a world which is, as most of us are aware, dominated by information. Thanks to smart-phones, smart TV’s, tablets, phablets, crablets (that one isn’t real) – smart everything except for people – we are connected and appraised of events from around the corner or around the world twenty-four hours a day. We never miss a single thing. If a politician farts quietly while leaving an interview, somebody will tweet, twerp, fwerp or burp about it. You can guarantee it.
SMXLL

 In fact, you can pretty much guarantee that should you get shot, murdered, assaulted or hit by a car these days, people will, thankfully be on hand with a telephone…to film your final moments and share them on social media later with a frowny face or two…maybe even a frowny face with a tear falling from one eye if you’re lucky. Did you think I was going to say that would call 999 / 911? Oh dear me, somebody has been living under a rock for a while, haven’t they now? That would indeed be responsibile and the right thing to do but how many likes would they get for that? How many followers? Come now! Who wants to accept responsibility these days?
This leads me onto my principle, actual point, I’ll be back to social media later on, don’t worry, it’s important but I have other things to cover first. Social media plays a very large role in what I’m about to talk about, actually a very large part so we will be coming back here.
Lets talk about lies, shall we? Untruths. Misdirections. Misleading statements. Falsehood. Or, as they are more popularly termed  – in a very nice and nonjudgemental fashion – today,  alternative facts.
SMXLL

I believe we used to call them lies but that could be Russians hacking the Merriam Webster database in order to make me think that. That is what they do isn’t it? They want to destroy our freedom and replace it with their freedom which isn’t even communism anymore so…..well…yes…right…ah…I don’t know! See that is just it, the age old trick; keep them confused and fighting while we control what they know and fight about.  Let me summarise The Rules right here;
  1. Identify the Enemy. Ideally someone who looks a little different, acts a little differently or speaks differently. Someone who can be held responsible for everything which has gone wrong since things were better; everything from The Economy to the store running out of peanut butter last night
  2. Identify their Agenda. They want to destroy something we consider important. Taco Tuesday for example. Those £%&*$£”* Mexicans want us to eat Tacos every day! They plan to introduce Fajita Law into America! Our Grandfather’s father died in the battle of Ruby Tuesdays to defend our right to American versions of foreign cuisine on set days of the week goddammit!
  3. Identify the Group which is Right. Make it so that one of the Values the target population holds dear is betrayed by not supporting The Group. Identify those who have left the Group as having copulated with the wives of goats from Afghanistani muslim, lesbian, mixed race, transsexual haters of Freedom and Truth!
  4. Identify your Stand. Choose something nebulous and undefinable. Identify how They are attacking said Value and the Group is defending it but don’t tell people how either is carrying out their activity. Choose something like Freedom, the Right to Bare Feet, Freedom to sacrifice cats to Anubis every 3rd Friday evening, whatever, it doesn’t matter. Just be sure to focus on the fact that Jesus or (diety of choice) is said to approve of said value.
  5. Alternate your Facts. Now you have established that the Donut Hating, Spanish Speaking, Grey-Haired, People from Around the Corner will do anything to destroy your right to eat a donut with enough calories to fuel a battalion of horses for breakfast and will take all of your donuts from you, we can now ensure that nobody will believe anything they say. They will lie to undermine our basic right to sugary fried dough snacks, they will not attack directly, that is not their style, they will try to discredit and negatively influence people about us. They will talk about the C-word and the F-word, they will bribe doctors to talk about calories, health and life expectancy but it will all be lies! Lies I tell you!
SMLXL

We used to call it propaganda and it was used to manipulate perfectly reasonable people into doing rather stupid and objectionable things. Nothing like what is going on today then right?
MXLLSSLXLM
Well, OK, the fellows on the left ARE better dressed and somewhat more organised, this is true. Both groups, however are convinced that folks who don’t look like they do (for which said folks are extremely grateful each and every day) are responsible for every Ill of Society and that removal of said people (though they do not view them as people, oh no, not at all) will Make Everything Great Again, just like that. It’s magic. Actually I am not joking, it is!
We know the sky is blue, except when it’s night time or cloudy or any weather condition you would care to name. I used that example intentionally because it is very open to interpretation. There are a large number of people here who will come up with all kinds of alternatives and caveats. That is the point, an illustration for this excercise.
Let’s illustrate;
  1. The sky is blue. This is fact. During the day, they firmament surely does take on an azure cast which is rather apparent.
  2. But what about when it’s cloudy? Well, it’s still blue underneath the clouds isn’t it?
  3. It might be but how do you know? Well that’s what I heard and read and what they taught me.
  4. Oh what THEY taught you? Yes, my teachers and …
  5. No! Servants of the Donut Haters! Eh what?
  6. They want you not to think for yourself. How do you know the sky is always blue? It goes black at night. Maybe cloudy is the sky changing colour, right? Not all cloudy days are the same colour. Well that is true…
  7. And the Donut-Hating Transsexual orang-utans from China don’t like colors other than blue. They don’t? But why?
  8. Nobody knows. They do say that Donuts make blue look bad on people who eat them and only want people who don’t eat donuts to be able to wear blue. But I like blue, it brings out my eyes they tell me. My friends and family I mean. Good Donut Eaters I can trust!
  9. That’s right! They are trying to take both out Donuts and the colour blue away from us! I have heard too that they want to change the colour of the sky in order to keep blue for themselves. They’ll start with our Donuts but they’ll want waffles next, then churros… No! They can’t do that! Hows can we stop them?
SMLXL

Ok, ok I may have simplified slightly for cheap comedic cracks but the principles are sound. You’ve seen it today. Something will happen and the truth of the situation is obvious right? Some guys buys a load of assault weapons and murders innocent people, the answer is simple; why does no-one else see that? How could people think that living exclusively on donuts and nothing else will make you look like Arnold Swarzenegger in his prime, who could possibly believe that to be true? Then you see people who do and will vehemently defend that point of view against all detractors, defend it more viciously that they would defend their own children. They will also defend as strongly ALL opinions of their Group from anyone who does not belong to it and may be a hidden traitor. Lets us entertain ourselves with some examples from real world social media interactions but altered to protect anonimity and to add amusement;
  1. You I think yellow frosting on strawberry donuts is just silly, Dunky-Dream are just being ridiculous….How dare you! Dunky-Dream are the defenders of donut freedom and protect us from the evils of salad munchers who will take all our blue away! What are you doing? Do you want they to be blue so that only you and your lot can eat them?
  2. Roland Runce forcing a diabetic to eat a donut on television is evil and he really is a bad President! You hate donuts and you hate Jesus! Jesus ate 12 donuts a day, it’s in the bible, Mister, you go read that! People who don’t eat donuts shouldn’t be living here! Let them go back to Diabetia or wherever they come from! Hail Runce! Make Donuts Breakfast Again!
  3. Maybe square donuts would be cool? I mean they’d be easier to box and carry around…Maybe Bob Amba has a good point…Square donuts? You are going to Hell sir! Donuts have been round since they were invented in Jesus times because the Earth was round back then . The hole in the middle is to remind us that we are always missing something, God’s love! Love God and love donuts and love America! If you don’t like your donuts round, get out you freedom hating, homosexual cat sniffer! Bob Amba destroyed America and now Runce will save us!
  4. Dunky-Dream doesn’t sell diabetic, gluten-free diet donuts since Runce became President. Five people have died now from mistakenly eating the wrong donut and Runce says nothing! I suppose you want all your Anti-American donuts to be blue too don’t you so Ordinary Americans can’t eat them, only your 1%! Runce is making donuts better for everyone, not like Bob Amba making folks eat all those fancy donuts that don’t even have real sugar in them! Trying to make normal decent folks eat that evil! Thank God and Baby Jesus for sending Runce to lead us!
  5. Blue donuts for Freedom! Runce is trying to make the blue ones evil and replace them all with yellow ones. Stop him before it’s too late! God save  President Ronald Ray Runce from people like you! Refusing to eat yellow donuts shows that you hate freedom and disrespect your veterans! You want us all to be muslim communists who only eat falafals or something like that! Those rich black fellows who ate blue donuts on TV during the Dunky-Dream anthem should be fired! Stand up and eat your yellow donuts with pride!
  6. The new Yellow Donut Frosting has a chemical in it which makes us all like cats! Dog lovers unite before They try to wipe us out! You and your nasty smelly butt-sniffers can keep your nasty blue donuts from North Korea! You just want to end freedom and force your blue on everyone! You want to free up the cats so that your Chinese masters can eat them! Defend your cats and buy my special Cats for Runce yellow collars today! Miaows for Runce!
SMLXL

As you may see, there are crazies on both sides of the argument, those identified as the Enemy or Sympathisers of theirs, starts to pick up ideas and behaviours either intentionally contrary to those of the Group or ones the loudest defenders of the Group (or their pet politicians) say the enemy displays – sometimes just as a protest, others to be contrary. Just because they can, you know? Stockholm syndrome is incredible when you notice it actually happening. The Left is behaving in the ways the Right expect them to and vice versa.
Now I have been messing around here a fair bit but I hope you are seeing my points, right? My manner may be less than serious but my point is very serious.
SMXLL

We have Two Truths out there, two versions of the same facts but neither of them is actually accurate. The Left ascribes actions to The Right and accuses them of doing this, that and the other. The Right ascribes actions to The Left and accuses them of going here, there and everywhere. There is some truth to the points of both sides and the current choice for President is far from ideal, there is no denying that one. A failed business man and ex-reality TV star? Not really ideal qualifications for The Big Job now right? Right? Well…let’s think about that one.  Recognise this man?
SLXLM

Most of you will at least know what Tony Blair used to be (The Prime Minister of the UK for those who don’t). Not many will know what he does now. Suffice it to say that he’s set for life. I know some of your will see where I am going and say “But no! Kennedy started that!”. You’re right, he got the experiment going but it wasn’t the right time yet. That’s not why they killed him but it also was. Now we’re ready. In 1997 we were ready. The internet was just taking off, social media hadn’t taken off yet but communication was changing in ways no-one had anticipated. What old Tony started was what we could call “Cult of Personality Politics”. We get the young, dynamic and change-bringing upstart who is going to better the world and everyone goes crazy! The year he (they’re usually men) wins, voter turnout had never been higher, nor had hope or optimism. Realk Change is Coming. The heavy boot of the Right is removed and Ordinary People can rise again. Isn’t that wonderful? Only the change does not come. The Bright Young Man turns out be be rather disappointing and the usual crowd of old and boring politicians berate us with wagging fingers for our stupidity.
Then The Right tried it and look what we ended up with. The Saviour from Oppression was always a tactic of the Left but The Right realised they were drowning so they did something amazing; they adapted. The republican party backed a horse unlike any it had backed before. They actually seized the zeitgeist of today and it  worked!
SMLXL

Let’s take a step back and think about it;
  1. Ask anyone for their Top 10 TV shows of today and I bet you money that 85-90% of them will mention at least one reality TV show.
  2. Ask anyone for a way to contact them and they’ll either give their email or Facebook.
  3. If you need to locate somebody how do you do it (you use Facebook or Google at least).
  4. What happen when you leave the house without your phone these days?
  5. How many people, hold up your hands brothers and sisters for you are safe here, admit to their first thought when the power goes out as being along the lines of “how will I charge my phone/have WiFi?” or something similar?
Be honest. I know I have done it. I also know I don’t watch ‘real TV’ anymore because it’s been taken over by incessantly cloned, talentless drones doing exactly what we do every day but in a exaggerated manner and in the presence of significantly more money than you or I will ever see. I admit to getting into ‘Facebook Scraps” and doling out dire warnings online about the dangers of Trump, what the change he is bringing would really be. I admit it, I have done it. I have berated his ‘foolish’ supporters for their short-sighted blindness. I came to realise how pointless these arguments actually were. As vapid as a reality TV talent show star; here today, gone tomorrow. The world, it turns out, has developed the attemtion span and (an alleged fact) memory of a goldfish.
SMLXL

Think about it. Politician X does all kinds of horrible things and it gets forgotten about. If a scandal which could threaten deeper  investigation and unmask the real villain too soon appears, out comes a distraction, a red rag waved in the public’s face until they forget all about it. They will rage and fight both sides of the argument, they will insult each other, they will be divided and conflicted. Right where they are needed to be. You remember what propaganda is for? That’s right, it’s for control. Let’s finish for this week by upsetting just about everyone or, at least 75-80% of you. Let’s look at how propaganda was developed and used by politicians of the Left and Right over the last twenty years. How neither “side” is winning. Neither side needs to, we just need to keep thinking about sides…Left & Right, Liberal & Conservative, etc. etc…Consider this scenario. It might be fiction, maybe itr’s exaggerated, it may even be the undiluted truth….you tell me. I’m a fiction writer so how could you know for sure?
  1. Phase 1: In 1997, Tony Blair’s Labour government started it. Nominally to prevent upset to minorities but soon seen as overdone, Political Correctness was born. One could not call a fat person fat, a black person black, a glass-wearing person short-sighted. One could not point out the disabilities of the disabled. The N word was relegated to where it belonged. Now a lot of this was good. Racism is NEVER acceptable and never should have been. Sexism neither. It went too far though but that was the point. Stage 1: Discredit the Left. Success. Left = Big Governement, Nanny State, too much control, letting immigrants take over. Political rights over actual right. War on Christmas and the Church. White people less important than black, other religions less important than Christians, layabouts who don’t want to work, just pop out more children are more important than working people who pay taxes.
  2. Phase 2: In 2009 Barack Obama became the first black man to be President in a country where black people could not even vote intil the 1970’s andc Jim Crowe laws were still in effect until rather recently indeed. He ran on a raft of equality encouraging legislation and policy. The downtrodden and ignored dared to hope. Little did they realise that Blair did this in the UK and had left ofice just two years previously. He had  been replaced with ineffective and pointless suits without charisma. Obama’s Presidency, of course, saw improvments in the lives of black people, immigrants and the disadvantaged. It of course had a more Libreral lean to policy. He tried to bring free healthcare to all but failed. He tried to bring reforms to many areas but failed. Like Blair he promised big and delivered little. Many people say he gave America a political correctness greater than Blair gave to the UK.
  3. Phase 3: The downtrodden are no longer ethnic minorities or people of this, that or the other. Well actually they are because they still don’t have great jobs, prospects or mansions yet. However, other people are ALSO downtrodden, still not paid attention to and they are starting to realise it. Economic conditions created by banks and other entitities outside of the control of ANY government are responsible but it’s considered wiser for each side of the political spectrum to blame the other. The era of taking no responsibility begins. Assignment of blame is seen as infinitely more important than fixing the actual problem So a saviour of the downtrodden and the ignored who also have money emerged! He would go on to polarise world opinion and politics like none before him but he would be popular no matter what he did. Why? He and those who are behind him have perfected ALL which we have detailed so far today. They have touched the vein of the people who felt left out by the inclusiveness and fairness of the previous governments. They dislike the ones said loud voices blame. They feel excluded and hurt by not being the center of attention, of having to share the stage with others. They are afraid but they don’t want to show the others that they are afraid; neither side does.
  4. Phase 4: Yet to come. A new young and dynamic saviour will come to rescue us from the excesses of Trump and his folks. He will save the oppressed and bring us back from the brink of war and we will love him (or her) for it. The the cycle will begin again because they don’t want us getting on. Oh no, that would not be good. We might start actually thinking if we did that!
So my point today? Some of you are writers, you make your living thinking as others do not. Some of you are bloggers, you do the same. Most of you are intelligent and therefore already know how to think for yourselves and this may well not reach the ones who will not. But for those of us who do; Left or Right; think about this; nobody is right because nobody can actually win. Think of the tic-tac-toe problem in the original War Games movie. For Left to win, Right must lose and vice versa. There is never a way to please ALL the people. Change will always be resisted, people will always want to belong to one team or another, it’s human nature. Maybe though, if we pause and ask ourselves this; who is profitting most from the current state of affairs? Then you’ll see who is winning and who is really in control.
Then you’ll realise our world of fighting online over stupidities is just stupid. They’re just keeping you distracted from what really matters while you are bashing moslems on a forum; berating a christian on facebook; fighting homophobes on instagram. Your bill are getting no cheaper, your gas no more economical, your salary isn’t increasing, your quality of life is no better, your rights as a human being is not better, your bills are rising each and every year. When are you going to realise? You are not winning and they are not here to help you?